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WTF is Marketing anyway?

WTF is Marketing anyway?

Ahhh Marketing. Marketing schmarketing. That big fat world of fluffy jargon that can so easily be misrepresented and misunderstood. When I was 26 and working as on On-Premise BDM at Diageo, I remember being asked where I thought my career was heading, and replying "Marketing". ...

Graphic Design – I’m over it (almost).

Graphic Design – I’m over it (almost).

Well not totally, but it just seems to get out of hand so damn quickly. I spent the first half of my career carrying on about the importance of BRANDING BRANDING BRANDING and the second half feeling a lack of satisfaction with regards to nailing ...

THAT WAS HARD – DO NOT TRY THIS AT WORK.

THAT WAS HARD – DO NOT TRY THIS AT WORK.

I must have launched well over 50 websites for others throughout my career - it's something that I have a knack for. From the outside looking in it's super easy for me to visualise, curate, write content for and launch any pub or club website. ...

THE TRUTH ABOUT OUTSOURCING

THE TRUTH ABOUT OUTSOURCING

The truth is that your consultant or agency loves you more than your staff do. They want to dazzle you. They accept and understand that there was hesitation for you when you chose to employ outside your usual circle, and that makes them all the ...

THE LITTLE EXTRAS FOR YOUR PATRONS

THE LITTLE EXTRAS FOR YOUR PATRONS

How do you delight your customers? This joyous post from a friend of mine who walked in to the bathrooms only to find her own personalised Birthday message written in lipstick on the mirror made me think about how bloody simple it can be to ...

ARE YOUR KIDS MEALS REALLY KID FRIENDLY?

ARE YOUR KIDS MEALS REALLY KID FRIENDLY?

Would yours eat this? Recently I found myself at my local Club – we went there as a family to enjoy a meal out. Did I just say enjoy a meal out? When was the last time you dined with a 3 and 7 year ...

ZERO CONDITIONS; JUST TO BE NICE

ZERO CONDITIONS; JUST TO BE NICE

My landlord just asked me for a chat. Uh-oh. Not what I needed today. He had that “I have an announcement to make” look on his face….guess what he said? “I’ve decided to give you your bond back“. Yep – just to be nice – ...

PEOPLE DON’T READ. YOU PROBABLY WON’T EVEN READ THIS.

PEOPLE DON’T READ. YOU PROBABLY WON’T EVEN READ THIS.

Today’s post is about less fluff. For me, it’s all about appropriate levels of fluff, AKA detail, when advertising promotions & events. Are you likely to read reams of information presented on a banner as you drive by? NO. Would you stop mid-stride, beer in hand at ...

HOW MUCH DID YOU SPEND ON GRAPHIC DESIGN LAST FY?

HOW MUCH DID YOU SPEND ON GRAPHIC DESIGN LAST FY?

Graphic Design can cost a bloomin’ fortune. Here we share our tips on how to keep costs down. 1. You get what you ask for– so write a brief. The designer is sitting there staring at a blank screen – tell them in as much detail ...

SMILE FOR GOD’S SAKE…

SMILE FOR GOD’S SAKE…

...or SCOOT. For some reason (probably because I don’t get out nearly often enough) I’ve been under the impression lately that exceptional customer service was becoming some kind of ancient artform that was at serious risk of becoming extinct. I’m not just talking about hospitality ...

IS YOUR SOCIAL MEDIA, WELL…SOCIAL?

IS YOUR SOCIAL MEDIA, WELL…SOCIAL?

That’s it! I’ve had enough and I’ve now resorted to posting LOLcats. That’s right, LOLcats. It’s an old phenomenon (apparently) that might help me explain how you can make your social media posts interesting. Ask yourself: did the fact that I had an image of ...

CHRISTMAS DECORATIONS…

CHRISTMAS DECORATIONS…

...Are they up yet? If you haven’t had the conversation yet, here’s your friendly reminder. Where did you store the Christmas decorations after last year? And when do you plan on putting them up? It’s no secret that retailers are getting earlier each year but surely ...