Clubs

CLUB MARKETING SOLUTIONS
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MMD MARKETING SYSTEM

We have tools, calendars, communication & reporting systems ready to set up.

We have tools, calendars, communication & reporting systems ready to set up.

If your team isn’t capable of taking Melbourne Cup bookings by the first week in August, they’re getting it wrong.

We have tools, calendars, communication & reporting systems ready to set up.

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PROJECT MANAGEMENT

We find solutions to common problems.

We find solutions to common problems.

My database isn’t growing
I need a new website
We need a maternity leave solution
Saturday nights have been slow

We find solutions to common problems.

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MEMBER COMMUNICATION

What’s membership renewal time like for you? A nightmare, or a piece of cake?

What’s membership renewal time like for you? A nightmare, or a piece of cake?

What’s membership renewal time like for you? A nightmare, or a piece of cake? Somewhere in the middle? Can your members renew online? How often are you communicating with them via email?

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DIGITAL & SOCIAL MEDIA

Facebook, Instagram, Google, Trip Advisor, your website – if we were to “check you out” online right now, what would we find?

Facebook, Instagram, Google, Trip Advisor, your website – if we were to “check you out” online right now, what would we find?

Facebook, Instagram, Google, Trip Advisor, your website – if we were to “check you out” online right now, what would we find?

Getting the best out of each digital platform is no simple task.

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PROJECTS

Project based solutions for pubs, clubs, restaurants & cafes of all sizes

OUTSOURCING

Effective, ongoing, outsourced Marketing services for small to medium venues

TRAINING

We can upskill your existing team with systems & processes designed to deliver

DESIGN + PRINT

We are a Graphic Design agency and offer full print management services

MELISSA McGRODER
Founder + CEO

Hospitality makes me happy.

There was nothing like the sound of clinking glasses filtering up from the Coogee Bay Hotel beer garden on a Friday afternoon and the excited hum of a growing crowd settling in to woo the oncoming weekend with joy.

Fast forward 10 or so years and I still think back to those heady days and how many venues I've had the absolute pleasure of working with since. The fundamentals I learned have been honed and I've certainly grown up, but I've never strayed from within the hospitality sector - why would anyone?

I established My Marketing Department (MMD) to allow myself to work with more people in more venues and in more ways...

AMANDA PRINTEZIS
Marketing Executive

There’s just something about the dynamics of marketing that drives me and keeps me wanting more. I love the way that marketing is constantly evolving creating new and exciting challenges.

With a career spanning over 10 years in the entertainment industry, I have gained invaluable experience in commercial and strategic marketing, music licensing, sales, customer service and retail. Previous roles at Universal Music Australia, Sony Music Entertainment and Zomba Records have sharpened my skills in campaign management, strategic planning, market research, product management, brand development & execution.

Results driven and an experienced collaborator, I work closely with the client to ensure we achieve positive outcomes across all facets of marketing campaigns...

MARIE-MARIE FALISE
Marketing Projects Manager

Born and raised in France, I have a long history working within the hospitality industry.

Since the age of 16, I dedicated all my Summers and spare time working in bars, restaurants, cafés and pubs. It is an industry that I truly love - there is always something to do, someone to talk to and the excitement never stops.

I graduated with a Masters Degree in Strategic Marketing and Brand Development in 2014. As a part of my masters, I had to validate a work experience overseas and I had the fantastic opportunity to work for EXM Marketing, a branch of Vivaldi PR in Bangkok.

This 6 month experience was one of the most exciting things I’ve ever done and convinced me that I wanted to travel the world and work in the marketing field...

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TRUSTED BY…

WE BUILD STRONG RELATIONSHIPS

SARA BELLING
"I’ve worked with Melissa for a few years in various capacities.

Mel is a positive, ‘can do’ experienced marketing and strategic consultant. Mel along with her team are able to take a brief and immerse themselves in the business and be a real part of it. Mel adds value by her ability to think through logically what is required to turn concept into reality and is highly creative. Alongside her capabilities, Mel is in touch with what’s on trend and keeps abreast of what’s happening in our industry.

She is a pleasure to deal with and it’s always so easy. Her talent and technique is worth every penny!"
KERRIE BRIEN
“I have worked with Melissa from MMD over the past 10 years in various hospitality venues.

MMD have an excellent understanding of hospitality marketing and business needs. They are current with the latest social media marketing tools as well as general marketing & advertising.

MMD takes the time to learn your business’ needs.”
STEWART PARSONS
“MMD lead the way in effective social media advertising and website design. Their graphics team also hit the mark with flyers and newsletters. So impressed.”
SARAH CASEY
"I started in a marketing role with absolutely no experience. I was lucky enough to have Melissa on board to guide me along and teach me everything I need to know. Such an excellent mentor!"
GEORGE MIKHAIL
Thanks to Melissa and her team at MMD I have been able to successfully operate and open multiple cafes with out having the headaches of spending hours on end designing menus and themes for the café. Melissa has been great helping with ideas that inspire to push boundaries and not fall behind the times.
FAYE HOLLANDS
"Melissa is an expert in her field ... she knows her 'stuff' back to front, works with integrity and professionalism, and is a smart and savvy businesswoman. Full of energy and motivation, she brings years of expertise to her clients along with a personalised service, and genuine care for great results and happy customers. I would highly recommend working with Melissa if you want to build a strong brand, improve your marketing, and ultimately increase your profits."
TIM COX
"Melissa brought excellent strategy, energy and enthusiasm to the Coogee Bay Hotel Marketing department. Her strength in planning and implementation always gave our promotions the best chance of success. Mel was very easy to work with as she applied a common sense and collaborative approach which was critical in a multi-faceted operation such as the CBH. Her passion to see constant improvement drove her team and colleagues to continually strive for better outcomes."
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