WE GET YOU.

For well over a decade we’ve been refining systems & processes that untangle hospitality marketing. We’ve done this whilst working with an awesome selection of venues, owners, managers and co-ordinators from all over Australia. We love hospitality and we understand the intricacies involved in managing different team structures.

We’ve worked hard to ensure our systems are easy to implement within existing team structures, and that they will dazzle you, not bamboozle you.

OUR GOAL:

TO MAKE YOU FEEL LIKE WE’RE
PART OF YOUR TEAM, NOT EXTERNAL CONTRACTED HELP.

SINCE 2005

Melissa McGroder • Founder + CEO

From the age of 20, I cut my teeth working in pubs and nightclubs, experiencing the heart of the industry firsthand. That energy and passion propelled me forward, leading me to a role at Diageo, a global beverage powerhouse.

But my heart belonged to the venues themselves. That's why I jumped at the chance to become Marketing Manager at the iconic Coogee Bay Hotel. Working on that legendary stage solidified my desire to help hospitality businesses thrive.

In 2005, I founded Switched On-Premise to turn that passion into action. Now known as My Marketing Department we're a growing team dedicated to empowering hospitality businesses with the tools they need to shine.

I believe in the power of food and beverage to connect people and build communities. That's why we focus on creating marketing solutions that not only attract customers, but also capture the essence of your venue and build a loyal following.

Ready to unlock the potential of your hospitality business? Let MMD be your partner in success.

RECENT REVIEWS FROM HAPPY CLIENTS

  • JOHN HOLT • MOLLYMOOK GOLF CLUB

    “Melissa and the MMD team are talented and creative with a well-balanced suite of marketing and branding skills. They have been wonderful for our club over the last few years, and I highly recommend their services to those who wish to stand out in a competitive environment.”

  • DAVID CONWAY • CLUB FIVE DOCK RSL

    “Working together MMD have been instrumental in rebranding our club, website, and promotions, along with the successful launch of La Casa Terrace and Events space through creating the full branding and social presence.

    MMD take care of regular day to day marketing activities with systems in place to create, activate and then review results. The true ROI for us is the integration MMD continue to deliver of the marketing direction into the strategic goals of the business.”

  • SUE MCNEILL • CRONULLA RSL

    “We highly recommend MMD to get your business in the space it needs to be. All of their work is broken down in stages and steps to be simple to follow and execute. Nothing is too difficult and they certainly make you feel that your business in number 1!”

  • BRAD JENKINS • LEWIS LAND

    “I’ve worked with Melissa at countless pubs since 2003 in NSW, WA and QLD. She fully understands the nature of our vibrant hospitality landscape. Her in-depth knowledge has lead her to develop a systematic approach to marketing that everyone from the glassie to the highest levels of management appreciate and fully comprehend. MMD are now my go-to for higher level projects that require extra attention.”

  • GRANT AMER • KOGARAH CLUBHOUSE

    To be able to concentrate on our core business operations and leave the Marketing requirements to the experts has been fundamental to our recent success.

    MMD are the experts

  • SHELLEY PAYTEN • LAKE CONJOLA BOWLO

    “Melissa and her team are fantastic to work with, very thorough, cant wait to see the end result of our new website!”

  • LISA TEIXEIRA • ST GEORGE LEAGUES CLUB

    “Marie is fabulous to work with for photography shoots.”

  • STEWART PARSONS • BRONTE ROAD BISTRO

    “MMD lead the way in effective social media advertising and website design. Their graphics team also hit the mark with flyers and newsletters. So impressed.”

Book a chat today

Melissa McGroder, CEO & Founder is standing by to answer your questions. Use the links below to view her calendar and schedule an appointment today.