THE SHERWOOD
From pre-construction concept to venue launch
MMD were deployed in 2021 in the pre-construction phase of development works at Wests Tennis Club by Wests Group Macarthur.
Following a 4 phase project format, we worked closely with the entire leadership team to undertake extensive research and development to advise them on the style of venue that would best perform.
Following a comprehensive competitor analysis, local demographic deep dive and general concept recommendations, we worked on the development of business success pillars with all stakeholders, of positioning statements, customer avatars & UVP and produced the venue’s visual identity & brand guide.
MMD's commitment extended beyond the initial planning stages. The team collaborated closely with Wests to develop a comprehensive promotional suite, including the creation of high-quality photography content to generate excitement and support a successful launch for the revitalised Wests Tennis Club.
During the launch phase, we helped Wests set a launch budget and craft an advertising plan to get the word out. We then liaised with the Wests’ team, Delany Media and Papaya PR to create launch materials like billboards, digital screens, and press kits.
